StepSafe kids

Press Kit

StepSafe Kids media resources

Everything you need to cover our Kickstarter campaign. Quotes, interviews, and additional materials on request.

StepSafe Kids launched on Kickstarter on August 4, 2026.

Boilerplate

StepSafe Kids is an affordable cellular GPS tracker for children with autism, ADHD, Down syndrome, and other special needs who are prone to wandering. Founded by 17-year-old Ashwin Chunchu in Toronto, StepSafe uses real cellular GPS rather than Bluetooth-based tracking, ships with its microphone permanently disabled so it cannot listen or record, and costs $9.99 USD per month or $249 USD once for lifetime service, compared with competitors such as AngelSense charging up to $780 USD per year in subscription alone (AngelSense pricing verified August 5, 2026).

The story

Ashwin Chunchu is 17 and based in Toronto. Before writing a line of product spec, he spent six months talking with more than 100 families of children who wander, in autism, ADHD, and Down syndrome communities, about what existing trackers get wrong.

What he learned shaped everything: nearly half of children with autism attempt to wander from safe settings, and accidental drowning accounts for 71% of the deaths that follow. Yet the most trusted tracker on the market costs families $540 to $780 USD a year in subscription alone (pricing verified August 5, 2026). Families call it the disability tax: the more your child needs protection, the more you pay for it.

So he built the alternative those families asked for: real cellular GPS that works anywhere with cell coverage, wearing options designed for kids with sensory sensitivities (clip or lanyard), a permanently disabled microphone so schools cannot object, and a price a single-income family can sustain. StepSafe Kids launched on Kickstarter on August 4, 2026, with manufacturing handled by JIMI IoT, which ships over 1.7 million tracking devices a year.

Key facts

  • What it is: a clip-on cellular GPS tracker for children who wander, with real-time location, geofenced safe zones with entry and exit alerts, location history, and a remotely triggered audible alarm
  • Kickstarter: live since August 4, 2026. Estimated delivery to backers: February 2027
  • Pricing: from $99 USD (Early Bird) with a $9.99 USD/month Founder's Price locked for life, or $249 USD once for Lifetime Pro with no subscription ever. Planned retail: $149 USD + $14.99 USD/month
  • Nearly half (49%) of children with autism attempt to elope from a safe environment (National Autism Association, citing the Interactive Autism Network)
  • Accidental drowning accounts for 71% of deaths following wandering incidents among children with autism (National Autism Association six-year mortality study)
  • Children with autism are 160 times as likely to die from drowning as the general pediatric population (Guan J, Li G. Injury Mortality in Individuals With Autism. American Journal of Public Health 2017;107(5):791-793, via Columbia University Mailman School of Public Health)
  • Privacy by design: the microphone is permanently disabled and cannot listen, record, or be switched on by anyone, including us, which also makes the device acceptable in schools
  • Connectivity: embedded SIM included, no phone plan required. The tracker works across the United States and Canada
  • Shipping: primary markets are the United States and Canada. Other countries depend on final backer counts and regulatory certifications completing
  • Battery: up to 4 days on a single charge, roughly twice-weekly charging
  • Hardware: manufactured by JIMI IoT on an FCC and CE certified platform; Canadian ISED certification in progress with Nemko

Why it's newsworthy

  • A 17-year-old founder taking on a safety market priced for institutions, not families
  • The disability tax angle: families of special needs children routinely pay up to $780 USD a year for basic safety technology (pricing verified August 5, 2026, sources at stepsafekids.com/pricing-sources)
  • Child safety with real stakes: wandering is common and its most frequent fatal outcome is drowning, yet most families have no plan
  • Community-designed: built from interviews with 100+ affected families, including the choice to permanently disable the microphone

Featured in

  • Modern Mississauga“Modern Entrepreneur Profile: Mississauga’s Ashwin Chunchu”, July 30, 2026. A founder profile covering why StepSafe was built and the decision to permanently disable the microphone.
  • Gadget FlowFeatured on the product discovery platform. Listing link to follow.

Media assets

Everything below is in the kit, organised into folders. Free to use with credit.

  • /product device photography, four shots
  • /founder founder headshot, high resolution
  • /logos wordmark, icon, app icon, usage notes
  • /graphics comparison table, app preview, how it works, pricing card, dated pricing source
  • /text boilerplate, founder bios, key facts with citations
Download press kit

ZIP, about 7 MB. Product and founder photos, logos, comparison table, app preview, boilerplate, and key facts with sources.

Prefer not to download? View the press kit on Google Drive

All assets are free to use with credit to StepSafe Kids. Contact ashwin@stepsafekids.com for anything else you need.

Contact

Ashwin Chunchu, Founder
ashwin@stepsafekids.com
Replies within a day. Interviews welcome.

Links